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About LW Design Group

LW Design Group is a creative studio based in Cape Charles, Virginia offering brand strategy, graphic identity design, website design and photography to small businesses and entrepreneurs.

LW Design Group is a Creative Studio based in
Cape Charles, Virginia.

We help entrepreneurs in Virginia and beyond articulate and implement their stories with compelling
Brand Strategy, Graphic Identity, Photography & Websites.


WHAT OUR CLIENTS ARE SAYING ABOUT US

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Your work on our Annual Partnership Report was excellent. It was exactly what we needed to demonstrate the powerful impact of our partnership.

Deborah Dicochea, Mattel Children’s Foundation

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I hired Liz and her team for a special project that had fallen desperately behind schedule. She came to our rescue with calm professionalism, an excellent skill set and expert advice.

Donna Bozza, Citizens for a Better Eastern Shore

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LW Design Group developed creative I could only have dreamed of. They are extremely professional and achieve only excellence. I will continue to use them in the future.

Elizabeth Dodd, Elkington Events

 
 
 
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LIZ WATSON

FOUNDER & CREATIVE DIRECTOR

 
 

Liz Watson is the Founder & Creative Director of LW Design Group and is our lead strategist, designer and photographer. The daughter of a hard-working entrepreneur, Liz’s love for design was born from spending weekends at her Dad’s printing plant admiring crates of old wooden letterpress type, collating reams of beautiful paper and soaking in the early days of digitized pre-press. She now has over 20 years of experience working in various business development and design roles for nonprofits and entrepreneurs. Liz relies on a team of expert partners to execute on LW Design Group deliverables, matching the best partner to your specific needs.

Liz completed her studies in Art, Photography and Design at The University of Virginia and Parsons School of Design. An award-winning photographer, she is represented by Galerie Minimal Berlin in Berlin Germany.

 

OUR STRATEGIC DESIGN PRINCIPALS.

AUTHENTICITY RULES. BE REAL AND YOU WILL BE REWARDED. IT’S AS SIMPLE AS THAT. THERE IS REALLY NO OTHER WAY TO BE, AS YOUR AUDIENCE WILL IMMEDIATELY IDENTIFY ANY WORK THAT IS INAUTHENTIC.

DESIGN IS POWERFUL. GOOD DESIGN STOPS YOU. YOU SOAK IT IN AND YOU RELATE TO IT. IT INFLUENCES DECISIONS, CHANGES MINDS AND CREATES LOYALTY. USE IT WISELY AND YOU WILL RISE ABOVE THE FRAY. SMART ORGANIZATIONS HARNESS THE POWER OF DESIGN TO SPEAK TO THE HEARTS AND MINDS OF THEIR TARGET MARKET.

DESIGN IS SIMPLICITY. GOOD DESIGN GIVES PEOPLE EVERYTHING THEY NEED, BUT NEVER GIVES THEM TOO MUCH.

DESIGN IS BEAUTY. BEAUTY IN CONTENT IS DIFFERENT THINGS TO DIFFERENT PEOPLE, BUT IT ALWAYS PACKAGES THE ESSENCE OF A MESSAGE. MESSAGES SHOULD BE CRAFTED FOR A DEDICATED AUDIENCE WITHIN A STRUCTURE THAT RESPECTS AND UNDERSTANDS LINES, COLOR, TYPOGRAPHY AND BALANCE.

DESIGN TELLS STORIES. DESIGN IS A FUNCTIONAL ENDEAVOR INTENDED TO COMMUNICATE A MESSAGE - A STORY. STORIES TOLD HONESTLY AND CLEARLY ARE MOST POWERFUL. STORIES ARE AUTHENTIC. AND STORIES ARE REMEMBERED. THEY CUT THROUGH THE CLUTTER AND ARE THE FOUNDATION FOR STRONG BRANDS AND STRONG BUSINESSES.