You’re just about ready to build your website, but before you begin, can you answer these three critical questions?Read More
A Blog for small business owners and entrepreneurs focused on brand strategy, graphic identity, website design and photography.
In order for a company - of any size - to succeed in the modern physical and electronic landscape in which we do business, a company in need of a logo is in actual need of a suite of logos, icons and social media imagery. To do the job even better, clear direction where typography, color and photography choices are concerned is greatly beneficial. Thinking in a limited way about a “logo” will damage your brand in the long-run.Read More
Increasingly we do business in an online world where creating content is an important part of business strategy. This means everyone is taking photos. Good photos can be powerful and consistent photos help build your visual brand. The following are 5 photography tips that are guaranteed to better your branding.Read More
With so many website design applications on the market today, how do you know which platform to choose? Here are the top three reasons why I recommend Squarespace …Read More
Do you ever find yourself suddenly sidelined at work, frustrated, looking for the proper file types of your logo? Are pesky designers hassling you for larger files, “native files” or “vector files”? If you are like most people the answer is a resounding “ugh, yes”. Frustration, be gone! This quick little read will help you sort out what file types you should be storing and when to use which type of file.Read More
When branding a small business or start-up, the strategy and values are very much the same as branding for a larger entity. The process may differ in that entrepreneurs often have the benefit of being nimble. This is an area where it helps to have one to a few decision makers. The following are what I believe to be the top 4 Essential Values for Brand Excellence:Read More
When I left the corporate world a few years back to pursue my own endeavors, there were a few books that gave me the confidence and know-how to make it work. One such book was Show Your Work, by Austin Kleon.