Thinking Beyond a Logo Will Benefit You in the Long Run
In order for a company - of any size - to succeed in the modern physical and electronic landscape in which we do business, a company in need of a logo is in actual need of a suite of logos, icons and social media imagery. To do the job even better, clear direction where typography, color and photography choices are concerned is greatly beneficial.
Thinking in a limited way about a “logo” will damage your brand in the long-run. In order to develop these creative elements, one of which, yes, is a logo. A company will benefit from first undergoing simple and manageable brand strategy work. It doesn’t have to be overwhelming or cost a fortune!
The effort and planning you allocate towards understanding who you are, where you want to go and how you want to “talk” about yourself, WILL pay dividends in the long term. The secondary creative development will keep you on track, by providing a framework within which you can make effective decisions about your visual communications. These communications will help your audience better understand you, while having the effect of easing your own creative decision making.
Would you hike The Appalachian Trail without a map? Branding your company completely will guarantee you don’t get lost in the woods.